Communities Never Sleep

We make sure your team can. Real-time sentiment and behavioural tracking, with a team that cares for your community around the clock.

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Trusted by teams at

CoachellaAtlantic RecordsEmpire RecordsWarner Music GroupSony MusicUniversal Music GroupSEGA

Understand audience behavior

Track who your fans listen to and the games they play. Gain granular insight into regional and global consumer activity for strategic marketing initiatives.

Audience behavior chart

Explore your audience CRM

Every member of your community is more than a number. Refract builds a living profile of your audience, tracking engagement patterns, sentiment and behavior over time so you can understand who your most valuable fans are and what keeps them active.

Audience CRM member list

Realtime sentiment analysis

Know how your community feels the moment something happens. Refract scores and trends sentiment across every message in your server breaking it down into positive, neutral, and negative signals so you always have a clear read on audience reception, whether that's a new release, an announcement, or a campaign.

Sentiment analysis donut chart

What our customers are saying

"The absolute best tool to supercharge your community understanding."

Barry Scheffka, Figma

"Refract gave us a level of insight into our community we've never had before."

Jamie Collins, SEGA

"Finally a platform built for Discord natively, not bolted on."

Alex Turner, Warner Music Group

"The sentiment tracking alone is worth it. We can read the room in real time."

Priya Nair, Atlantic Records

"Our community managers are more effective than ever with Refract in their toolkit."

Sam Osei, Empire Records

"Game-changing data on how our fans actually behave, not just what they post."

Jordan Lee, Universal Music Group

"The absolute best tool to supercharge your community understanding."

Barry Scheffka, Figma

"Refract gave us a level of insight into our community we've never had before."

Jamie Collins, SEGA

"Finally a platform built for Discord natively, not bolted on."

Alex Turner, Warner Music Group

"The sentiment tracking alone is worth it. We can read the room in real time."

Priya Nair, Atlantic Records

"Our community managers are more effective than ever with Refract in their toolkit."

Sam Osei, Empire Records

"Game-changing data on how our fans actually behave, not just what they post."

Jordan Lee, Universal Music Group

Case Studies

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How SEGA used Refract to grow their community beyond 250,000 members.